Consumers are seeking brands that engage with them uniquely, understand their personal preferences, and protect their data.

In order for companies to create meaningful connections with consumers, they need one place to unify, organize, and launch their data to truly understand the nuances of their customer, what messaging is and isn’t working, and how they can create more relevant marketing experiences that improve ROI. That’s why data orchestration is so important.

Read this white paper from Lineate to learn how your business can leverage data orchestration to overcome internal data silos, connect disparate consumer touchpoints, and leverage data to create more personalized customer experiences that drive results.

Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.

This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.

Download your copy of this informative guide to learn:

  • Understanding the role of mobile ad exchanges
  • How to leverage the popularity of mobile devices
  • 5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format


logoLineate is a software development company that builds custom solutions for brands like Warner Music, eBay, The New York Times, and more. Lineate's data orchestration platform, DataSwitch, helps businesses run more personalized cross-channel campaigns, activate GDPR-compliant data, and gain unprecedented insight into qualified target audiences.