The Role of Product Content in AI Search and Discovery

We all know the way consumers discover products is undergoing its most profound transformation since the advent of digital commerce. 

For decades, SEO shaped visibility through keywords, backlinks, and crawlable content. Now, generative engines try to understand products the way people do by looking at their details, purpose, and context. That level of comprehension relies on connected data: granular attributes, clean schema, structured metadata, and contextual language that together help AI understand what a product is, when it’s relevant, and who it’s for.

This report gives retailers a clear framework for structuring product data so generative engines can reliably understand, match, and surface their products across modern search and shopping environments.