The Search for Smarter Shopping: The Power of Product Content

Three decades into the e-Commerce revolution and consumers are still frustrated that it’s often difficult to find just the right thing.

How can this be?

Yet it’s true. That was one of many key findings from a new consumer shopping survey conducted by Lily AI in January 2025, on the heels of the 2024 holiday shopping season. The survey garnered 2,081 responses, with the goal of better understanding current consumer sentiment and preferences towards the search and discovery process of online shopping.

Download the full report to better understand consumer perception of online shopping today and how AI-powered product content is emerging as a critical means to bridge the expectations gap.

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Lily AI is ushering in the age of “AI-first” modern retail by bridging the gap between how merchants describe products and how customers actually search, speak, and shop–at scale. Founded by female entrepreneurs, Lily harnesses the power of generative AI, computer vision, natural language processing, machine and deep learning to transform search and product discovery, everywhere. The no-code retail AI platform decodes the language of today’s consumer for fashion, home, and beauty retailers and seamlessly integrates the customer perspective and vernacular across the entire retail ecosystem and the product life cycle. From eCommerce to Google Ads and beyond, Lily is accelerating revenue growth while delighting shoppers with intuitive, relevant experiences. Learn more at www.lily.ai