Many sales and marketing professionals have an uncertain grasp of what predictive analytics can do for performance, and what’s required to put the technology to work. Do you need a team of Ph.D. data scientists, a 100-node Hadoop grid, or a 500 teraflop supercomputer? Thankfully, no.
This ebook demystifies predictive analytics technology and outlines how and why interlocking lead discovery, scoring, and enrichment are crucial ingredients in the recipe for sales and marketing success. Read it to understand:
How predictive analytics fills a crucial gap in the marketing stack
What the key technology components of a successful predictive analytics platform are
How your organization can put predictive analytics to work.
Read this white paper from Leadspace to understand: