What marketers need to do to win BFCM 2025, according to insights from 7,000 global consumers.
Black Friday Cyber Monday (BFCM) is as important to brands as it's ever been: 2 in 5 consumers plan their holiday shopping around these sales. For retailers, these trends present an opportunity. The teams that adapt their strategies to reflect how shopping behavior is changing will be able to capture a larger share of wallet than those operating as if it's all business as usual.
This report from Klaviyo, powered by two global surveys of over 7,000 consumers—a BFCM survey and an omnichannel shopping survey—analyzes the trends that will define BFCM 2025 and the strategies retailers can use to stand out.
The report explores how personalization, loyalty initiatives, top-notch customer service, and omnichannel customer experiences can drive success and help brands do more with less in a challenging economic climate.
Klaviyo is the only CRM built for B2C brands. Powered by its built-in data platform and AI insights, Klaviyo combines marketing automation, analytics, and customer service into one unified solution, making it easy for businesses to know their customers and grow faster.
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