SMS enables near real-time connection and engagement at massive scale, making it a truly invaluable medium for brands—but only if it’s done well.

Text messaging comes with a lot of nuance and complexity, so marketers’ foray into SMS/MMS must be intentional, focused, and well-planned. In this guide, we’ll provide step-by-step guidance for building an effective SMS program to delight customers and supercharge acquisition, loyalty, and revenue.

You’ll come away with:
  • Best practices for launching, managing, and optimizing an SMS program that’s catered to your organization’s—and your customers’—specific needs
  • Tactical guidance on navigating setup, deliverability & compliance, growing your user base, setting KPIs, and proving the overall ROI of the channel
  • Deep perspective on how to incorporate SMS into your cross-channel strategy

Download The Guide

Iterable is the customer activation platform that helps brands deliver joyful experiences with harmonized, individualized, and dynamic communications at massive scale.

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