SMS enables near real-time connection and engagement at massive scale, making it a truly invaluable medium for brands—but only if it’s done well.

Text messaging comes with a lot of nuance and complexity, so marketers’ foray into SMS/MMS must be intentional, focused, and well-planned. In this guide, we’ll provide step-by-step guidance for building an effective SMS program to delight customers and supercharge acquisition, loyalty, and revenue.

You’ll come away with:

• Best practices for launching, managing, and optimizing an SMS program that’s catered to your organization’s—and your customers’—specific needs
  
• Tactical guidance on navigating setup, deliverability & compliance, growing your user base, setting KPIs, and proving the overall ROI of the channel
  
• Deep perspective on how to incorporate SMS into your cross-channel strategy