Adding a “personal touch” to marketing efforts is not a new concept. However, understanding what personalization actually means and how brands can incorporate it into their marketing strategies is a different story.

With the introduction of more advanced technology and increased availability of customer data, brands have the ability to truly create a cohesive, individualized customer experience.

The question is not whether to incorporate personalization into your marketing strategy, but how. Yes, personalization is a competitive advantage, but it’s also what customers expect from the brands they interact with.

This e-book will walk you through:

• The definition of personalization in the context of marketing
  
• How to identify the right audience
  
• Methods for crafting the most effective messaging
  
• Using various channels to reach customers