Going digital is a concept for marketers that has been in progress for years now. From email to the growing presence of ecommerce and mobile usage, the growth of digital channels has been steady—and in some cases exponential.
The pandemic served as an accelerator of these digital principles, forcing brands to reconsider the way they interact with consumers.
In the post-pandemic world, a digital transformation to the way we interact with consumers is an imperative that cannot be ignored.
In this guide, Iterable walks you through first how to establish a digital-first mindset—an important piece of the puzzle that frequently gets overlooked in the fervor of going digital. Then we provide you with a few questions to get you started in deciding which people, processes and technologies you need to make the transformation as successful as possible.
In this guide you’ll find:
- Four phases of transitioning to a digital mindset
- Questions you should ask of yourself and your team to determine the path forward
- Examples of companies successfully making the transformation to digital customer experiences