Inside Iterable's personalization playbook on user segmentation, they expose the flaws of over-reliance on traditional segmentation strategies and present a four-step execution strategy for building a perfect audience for every campaign.

The playbook highlights real-life examples and applications from innovative brands and share a self-assessment for marketers to document the strategic details of their brand’s segmentation approach.

Walk away with understanding:

  • Why B2C brands should rethink traditional segmentation strategies
  • The four steps marketers need to build their brand’s perfect audience
  • How to self-assess your segmentation capabilities to support your marketing goals

Iterable is the customer activation platform that helps brands deliver joyful experiences with harmonized, individualized, and dynamic communications at massive scale. www.iterable.com

© 2025 Third Door Media, Inc. All Rights Reserved.