Personalization Playbook: User Segmentation

Inside Iterable's personalization playbook on user segmentation, they expose the flaws of over-reliance on traditional segmentation strategies and present a four-step execution strategy for building a perfect audience for every campaign.

The playbook highlights real-life examples and applications from innovative brands and share a self-assessment for marketers to document the strategic details of their brand’s segmentation approach.

Walk away with understanding:

Why B2C brands should rethink traditional segmentation strategies
The four steps marketers need to build their brand’s perfect audience
How to self-assess your segmentation capabilities to support your marketing goals

First Name:

Last Name:

Email Address:

Job Function:

Country:

State:

Phone Number:

I agree to be contacted by Third Door Media and its brands (MarTech Conference, Search Marketing Expo, Digital Marketing Depot, and MarTech Today) and I agree to its terms and privacy policy.

Yes, I want to receive communications from Digital Marketing Depot and other Third Door Media brands by email.

Yes, I want to receive Iterable communications by email:

Iterable empowers growth marketers to create world-class user engagement campaigns throughout the full lifecycle, and across all channels. Segment users, build workflows, automate touchpoints, and test strategies at scale without engineering support. www.iterable.com