Inside Iterable's personalization playbook on user segmentation, they expose the flaws of over-reliance on traditional segmentation strategies and present a four-step execution strategy for building a perfect audience for every campaign.
The playbook highlights real-life examples and applications from innovative brands and share a self-assessment for marketers to document the strategic details of their brand’s segmentation approach.
Walk away with understanding:
Iterable is the customer activation platform that helps brands deliver joyful experiences with harmonized, individualized, and dynamic communications at massive scale. www.iterable.com