Personalization Playbook: User Segmentation

Inside Iterable's personalization playbook on user segmentation, they expose the flaws of over-reliance on traditional segmentation strategies and present a four-step execution strategy for building a perfect audience for every campaign.

The playbook highlights real-life examples and applications from innovative brands and share a self-assessment for marketers to document the strategic details of their brand’s segmentation approach.

Walk away with understanding:

Why B2C brands should rethink traditional segmentation strategies
The four steps marketers need to build their brand’s perfect audience
How to self-assess your segmentation capabilities to support your marketing goals

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Iterable is the customer activation platform that helps brands deliver joyful experiences with harmonized, individualized, and dynamic communications at massive scale. www.iterable.com