The retail industry is in constant motion. New trends, new designs, new buying habits. Marketers have to keep up, even stay ahead, while simplifying and personalizing the customer experience.
Luckily for marketers, most consumers (75%) are itching for a more personalized experience. Consumers know what they want (hint: it’s convenience), but need a little push from marketers to help them find it.
That’s where this guide comes in. We took a look at how 15 top retailers are marketing today using customer behavior to tailor messaging. We wanted to see how companies are collecting, managing and incorporating data into their marketing campaigns, and at which campaigns and touchpoints along the customer lifecycle.
In this guide you’ll find:
Iterable empowers growth marketers to create world-class user engagement campaigns throughout the full lifecycle, and across all channels. Segment users, build workflows, automate touchpoints, and test strategies at scale without engineering support. www.iterable.com