Marketers have one essential job: reach the right buyer with the right message at the right time. If you think that sounds easy, think again.

63% of B2B buyers agree: Marketers are NOT connecting with them.

So what’s the problem? Why are Marketers having such a hard time connecting with buyers?

Are you not making enough intrusive sales calls? Should you send twice as many unsolicited emails? Could you serve up more irrelevant display ads?

40% of B2B leads, on average, contain unmarketable data.

Inconsistent, unmanaged, and invalid buyer and account data is making it impossible for Marketers to connect meaningfully with their prospects. And the consequences are costly.

The good news is there’s a way to get back on track. When you learn how to get your data right, you can activate intelligent buyer and account journeys that accelerate the conversion of top of funnel leads to qualified pipeline and, ultimately, to revenue.

Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.

This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.

Download your copy of this informative guide to learn:

  • Understanding the role of mobile ad exchanges
  • How to leverage the popularity of mobile devices
  • 5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format


Driving revenue through precise digital experiences that connect with buyers, starts with the Integrate Demand Acceleration Platform – a scalable foundation at the heart of your demand cloud. With this platform, B2B marketing and demand generation teams can ensure they have the right data to power nurture and lead programs to reach the right buyer at the right time and in the right channels.

Customers such as Avalara, Rackspace, Box, and Iron Mountain were able to increase lead acceptance rates, save thousands of wasted media dollars, and significantly cut lead follow-up time, ensuring their sales teams quickly connected with interested buyers.