Mastering follow-up and measurement for your Content Syndication programs

Are the leads from your content syndication (CS) producing the pipeline you expected? Certainly, if you’ve defined your target buyer well, used compelling content, have good CS partners, and are validating the leads at intake, you are well on your way. But many experienced demand marketers have seen seemingly high-quality leads mysteriously lag in eventual pipeline and sales. And that’s when the finger-pointing begins.

To be a highly successful demand marketer, you must include mastery in lead follow-up and lead metrics to your CS capabilities. Shaping these two processes is the only way to ensure achievement of your goals. And each has surprising nuances that are key to the ultimate effectiveness of your demand generation.

Download the “Phase 3” guide covering:
  • Chapter 8: Follow-up: The Make-or-Break of Demand Generation
  • Chapter 9: Third-Party Content Syndication: Monitoring and Measuring Results

Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.

This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.

Download your copy of this informative guide to learn:

  • Understanding the role of mobile ad exchanges
  • How to leverage the popularity of mobile devices
  • 5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format


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Integrate centralizes top-of-funnel demand channels ensuring standardization, validation, and enrichment to all lead data, producing outcomes that will help close more deals and generate revenue.