Mastering follow-up and measurement for your Content Syndication programs

Are the leads from your content syndication (CS) producing the pipeline you expected? Certainly, if you’ve defined your target buyer well, used compelling content, have good CS partners, and are validating the leads at intake, you are well on your way. But many experienced demand marketers have seen seemingly high-quality leads mysteriously lag in eventual pipeline and sales. And that’s when the finger-pointing begins.

To be a highly successful demand marketer, you must include mastery in lead follow-up and lead metrics to your CS capabilities. Shaping these two processes is the only way to ensure achievement of your goals. And each has surprising nuances that are key to the ultimate effectiveness of your demand generation.

Download the “Phase 3” guide covering:
  • Chapter 8: Follow-up: The Make-or-Break of Demand Generation
  • Chapter 9: Third-Party Content Syndication: Monitoring and Measuring Results

Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.

This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.

Download your copy of this informative guide to learn:

  • Understanding the role of mobile ad exchanges
  • How to leverage the popularity of mobile devices
  • 5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format


Driving revenue through precise digital experiences that connect with buyers, starts with the Integrate Demand Acceleration Platform – a scalable foundation at the heart of your demand cloud. With this platform, B2B marketing and demand generation teams can ensure they have the right data to power nurture and lead programs to reach the right buyer at the right time and in the right channels.

Customers such as Avalara, Rackspace, Box, and Iron Mountain were able to increase lead acceptance rates, save thousands of wasted media dollars, and significantly cut lead follow-up time, ensuring their sales teams quickly connected with interested buyers.