Developing a data-driven infrastructure and integrated approach for your demand efforts

In your daily demand-focused world, content syndication may seem both easy to grasp but also challenging to consistently excel at. The fundamentals are straightforward: define your targets, create compelling content for them, and use partners that deliver. Done. However, achieving revenue goals reliably from program to program means executing at a deeper level: using advanced targeting analytics; adding data integrity capabilities; and driving synergies with other marketing programs. At the same time, you can’t let yourself, your team, or your stakeholders get overwhelmed.

Download the “Phase 2” guide covering:
  • Chapter 5: Applying Data Governance for Content Syndication Programs
  • Chapter 6: Using Content and Data to Find Organizations That Are Ready to Buy
  • Chapter 7: Integrating Third-Party Content Syndication into All of Marketing

Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.

This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.

Download your copy of this informative guide to learn:

  • Understanding the role of mobile ad exchanges
  • How to leverage the popularity of mobile devices
  • 5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format


Integrate centralizes top-of-funnel demand channels ensuring standardization, validation, and enrichment to all lead data, producing outcomes that will help close more deals and generate revenue.