As a B2B marketer, you’ve spent the better part of the past decade reinventing yourself, evolving on the fly. As you’ve worked to keep pace with relentless change, the expectations––and your responsibilities––have changed rapidly as well.

You need to get your funnel together. You now sit on a mountain of disconnected tech, tools and data. Silos are everywhere. This process doesn’t talk to that program. And the pressure from your c-suite is to accelerate revenue and deliver quantifiable results. You need unity at the top of your marketing funnel. You need marketing orchestration.

Consider this introductory guide a first step.This insight-filled guide introduces how marketing orchestration works––how it can tear down the silos, unify top of funnel channels, and put you on the road to maximizing your marketing investment.

Get the guide now.

Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.

This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.

Download your copy of this informative guide to learn:

  • Understanding the role of mobile ad exchanges
  • How to leverage the popularity of mobile devices
  • 5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format


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Integrate centralizes top-of-funnel demand channels ensuring standardization, validation, and enrichment to all lead data, producing outcomes that will help close more deals and generate revenue.