Today’s B2B buyer is elusive, impatient and informed. For marketers, focusing on key accounts is no longer just a tactic; it’s a fact of business life. In this insight-filled whitepaper, you’ll find a range of ideas, tactics, and advice on how to stay ahead in this multichannel, multi-touch, multi-player marketplace where much has already changed and more changes are just around the corner.

The topics include:
  • How to leverage targeted B2B display ads in tandem with content syndication
  • How messaging prospects from key accounts via top-of-funnel ads primes them for content offers
  • The value of leveraging display ads in every stage of the funnel

Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.

This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.

Download your copy of this informative guide to learn:

  • Understanding the role of mobile ad exchanges
  • How to leverage the popularity of mobile devices
  • 5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format


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Integrate centralizes top-of-funnel demand channels ensuring standardization, validation, and enrichment to all lead data, producing outcomes that will help close more deals and generate revenue.