Over the past few years, demand marketers have been inundated with advice on the quality over quantity debate, particularly when it comes to lead generation.

So why do expensive and time-intensive demand programs and campaigns still deliver bad leads that miss the mark? Unfortunately, many marketers and senior leaders are still unaware of the hidden costs and negative impact bad leads have on their business and revenue-generation efforts.

Integrate designed this guide, full of the tools and insights, to help you squash the marketing bad data problem.

In this guide, we’ll explore:
  • What is a good lead
  • What makes a lead bad
  • How to calculate the costs of a bad lead
  • What are the hidden costs of bad leads

Download your copy today.

Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.

This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.

Download your copy of this informative guide to learn:

  • Understanding the role of mobile ad exchanges
  • How to leverage the popularity of mobile devices
  • 5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format


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Integrate centralizes top-of-funnel demand channels ensuring standardization, validation, and enrichment to all lead data, producing outcomes that will help close more deals and generate revenue.