In 2019, the majority of B2B marketers will adopt account-based marketing, a strategy that will consume around 28 percent of marketing budgets. As pressure mounts to show results from this investment, the organizations that will succeed are those taking a cross-channel, holistic approach to ABM: connecting account-based programmatic campaigns with account-based lead gen programs to generate both awareness AND leads across the buying committee.

Download “The Playbook to ABM tactics that work” to learn:
  • What to expect from ABM in 2019
  • How enterprises can take ABM to the next level
  • Examples from pioneering enterprise marketers that have successfully deployed account-based demand gen programs

Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.

This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.

Download your copy of this informative guide to learn:

  • Understanding the role of mobile ad exchanges
  • How to leverage the popularity of mobile devices
  • 5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format


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Integrate centralizes top-of-funnel demand channels ensuring standardization, validation, and enrichment to all lead data, producing outcomes that will help close more deals and generate revenue.