AI ambition is outpacing execution — and the gap is costing marketers revenue.
This report surveys 600 U.S. B2C marketing professionals across seven high-stakes industries to quantify where AI investment, adoption, and capability diverge. The findings reveal a critical blind spot: only 37% of organizations are mining call and conversation data, despite it being the richest signal of buyer intent available.
Discover where AI spend is leaking value and what separates this year's leaders from the laggards.
Invoca is an AI-powered revenue execution platform that connects marketing, commerce, and contact center teams to turn every interaction into measurable growth. Invoca enables revenue teams to connect paid media investments to business outcomes, improve digital engagement, and convert more leads into sales using trustworthy, first-party data. Top consumer brands, including Mayo Clinic, Mutual of Omaha, and Verizon, rely on Invoca. Visit invoca.com.
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