AI has crossed a threshold — nearly two-thirds of consumers can no longer tell when they've been talking to AI versus a human. But when AI goes wrong, consumers blame the brand by nearly three to one.
This report surveys 693 U.S. consumers across seven high-stakes industries to benchmark shifting attitudes toward AI across the buying journey, reveal a critical response-speed gap that's costing brands conversions, and show where marketing and CX leaders should invest next.
Invoca is an AI-powered revenue execution platform that connects marketing, commerce, and contact center teams to turn every interaction into measurable growth. Invoca enables revenue teams to connect paid media investments to business outcomes, improve digital engagement, and convert more leads into sales using trustworthy, first-party data. Top consumer brands, including Mayo Clinic, Mutual of Omaha, and Verizon, rely on Invoca. Visit invoca.com.
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