The Invoca Call Conversion Industry Benchmarks Report

Phone calls remain critical conversion moments for businesses, yet many organizations lack the data needed to optimize their call performance.

Based on analysis of over 60 million phone calls, this comprehensive benchmark report provides industry-specific performance metrics that marketing and sales leaders can use to evaluate and improve their call handling effectiveness.

The data reveals actionable insights across call answer rates, lead qualification, and conversion strategies, along with proven tactics and best practices to help businesses maximize marketing ROI and revenue from phone conversations.

Key Statistics:

• 61% of business calls are answered by a person
  
• 35% of answered calls qualify as leads, with 37% of those leads converting during the call
  
• 35% of businesses never ask leads to make a purchase or book an appointment
  
• Google Ads shows 39% lead rates and 35% conversion rates while driving the highest call volumes
  
• 66% of consumers will stop doing business with a brand after just one bad phone experience, highlighting the importance of call quality