To help the industry better understand how marketers are using the breadth of available first-party data and analytics, Invoca surveyed 500 business-to-consumer (B2C) marketers. These practitioners oversee budgets of over $1 million across a range of companies and industries, and have at least three years of marketing experience.
The marketers Invoca surveyed understand the value that first-party data holds, and most see the opportunity to bridge the gap between online and offline data sources to create a unified strategy and better optimize ad performance. However, while marketers are increasingly data-savvy, there is still room to improve their analytics skills, make the most of AI-powered tools, and tap into conversations as a gold mine of customer data.
This white paper from Invoca breaks down how marketers view the current state of first-party data and then provides current benchmarks for automation and call-tracking data.
Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.
This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.
Download your copy of this informative guide to learn:
- Understanding the role of mobile ad exchanges
- How to leverage the popularity of mobile devices
- 5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format
Invoca is an AI-powered revenue execution platform that connects marketing, commerce, and contact center teams to orchestrate seamless buyer journeys and tie media spend to revenue through deep integrations and AI-driven experiences.www.invoca.com.
