We’re entering a new era of customer communication as more people go mobile-only and voice assistant usage surges by an estimated 130% this year. While the benefits of voice for consumers are immediate and obvious, implications for marketers are vast and still emerging. It’s critical to think broadly about how voice will impact the entire customer experience, from discovery through to purchase.

In this report from Invoca, you’ll find:
  • Real examples from innovative businesses meshing digital interactions with an increasingly voice-first world
  • Insights from a survey of over 1,000 U.S. consumers using voice assistants
  • New data from an analysis of over 50 million customer phone calls passed through Invoca’s platform in the past year
  • Takeaways for evolving your marketing in a voice-first world

Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.

This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.

Download your copy of this informative guide to learn:

  • Understanding the role of mobile ad exchanges
  • How to leverage the popularity of mobile devices
  • 5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format


logoInvoca helps the modern marketer optimize for the most important step in the customer journey: the phone call. Invoca’s Voice Marketing Cloud enables marketers to collect real-time intelligence about inbound calls and use it to automate the ideal customer experience. With Invoca’s partner ecosystem, marketers can inject call intelligence into their existing technology stack, giving them the ability to orchestrate a true omnichannel customer journey. For more information, please visit