Advertisers often focus on optimizing for clicks, but this can waste ad budgets without guaranteeing conversions. With Google clicks costing $2 to $4, optimizing the entire funnel is essential.

This guide offers 18 strategies to reduce cost-per-click by addressing both pre- and post-click stages.


Instapage is the leading landing page and conversion optimization platform that helps marketers and advertisers scale their campaigns and increase ROI by enabling them to create high-converting landing pages in minutes without developers or IT. Marketers can use the industry leading drag-and-drop, responsive builder to create landing pages in minutes, implement lead generation and conversion tracking, personalize based on audiences, and run AB tests to optimize performance - all in minutes without requiring coding or design skills.

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