With viewers dispersed across platforms and screens, converged TV measurement innovation has exploded – arming advertisers with a way to “connect the dots” across linear, CTV, and digital video.

And make no mistake about it, this is not a future state! Through a unified, consistent, and cross-platform view of campaigns, converged TV measurement is providing actionable reach and performance analytics to inform and optimize the media mix today.

In Innovid’s “Hitchhiker’s Guide to Converged TV Measurement” report, access real-world case studies and learn about what’s possible – now, today, this very moment – when you have a unified view and holistic, real-time insights for cross-platform campaigns.


Innovid powers ad delivery, personalization, and measurement across linear, CTV, and digital for the world's largest brands. Through a global infrastructure that enables cross-platform ad serving, data-driven creative, and measurement, Innovid offers always-on intelligence to optimize ad investments across channels, platforms, and screens.

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