In today’s converged TV ecosystem there have never been more ways to reach audiences. This fragmentation has also turned the advertising industry on its head – TV strategies are no longer about programs/ratings, but rather connecting with audiences across platforms and screens.

Enter: Converged TV measurement, the answer to unifying a market filled with different platforms, metrics, devices, and data sources.

So, how does it work? What can be measured? What is available today?

Innovid created “The Fundamentals of Converged TV Measurement” to be a one-stop shop for understanding the realities and possibilities of cross-platform measurement.


Innovid powers ad delivery, personalization, and measurement across linear, CTV, and digital for the world's largest brands. Through a global infrastructure that enables cross-platform ad serving, data-driven creative, and measurement, Innovid offers always-on intelligence to optimize ad investments across channels, platforms, and screens.

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