Building the AI feedback loop for PPC

The power of AI in marketing is no longer just hype.

It’s a real, transformative force capable of driving results that most would kill for, especially when it comes to paid campaigns.

Today’s AI tools promise smarter campaigns, streamlined targeting, and better ROI. But there’s a catch: These tools are only as good as the data they’re given. Without high-quality, real-time data feeding the AI engines, even the most advanced tools will fall short.

Fortunately, AI can help with that too.

In this guide, Infinity explores how to build an AI-powered feedback loop that gives your bidding tools the fuel they need to continually optimise campaigns to deliver more of the high-quality leads you want in your pipeline. By following these steps, you’ll improve conversion rates, reduce your cost per lead (CPL), and increase your return on ad spend (ROAS).

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Since 2011, Infinity has been helping marketing teams plug their attribution blind spot and make smarter decisions about where to invest and how to engage customers with call analytics.

Their call tracking and speech analytics tools are used by enterprises across the world to optimise campaigns, eliminate wasted budget, improve return on ad spend, and create better experiences for their customers.