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This white paper from InfoTrust will provide you with everything you need to keep in mind when considering purchasing Google Analytics 360 for your organization.

It covers:
  • Determining if there is a business case for Google Analytics 360
  • Selling the business case for Google Analytics 360 to management
  • Finding and negotiating the right deal with a Google Sales Partner

Download the white paper now!

Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.

This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.

Download your copy of this informative guide to learn:

  • Understanding the role of mobile ad exchanges
  • How to leverage the popularity of mobile devices
  • 5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format


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InfoTrust is a digital analytics consulting and technology company. They are Google Analytics 360 Authorized Resellers (since 2013) and certified partners in: Google Analytics, Google Tag Manager, Google Optimize and Google Data Studio. They are also Certified Google Marketing Platform Partners. This combination of certifications and deep experience in digital analytics - from strategy and implementation to validation and optimization - positions InfoTrust as a trusted global advisor. InfoTrust primarily serves the eCommerce, News and Media and CPG industries and has offices located across the world. www.infotrust.com