This white paper from InfoTrust will provide you with everything you need to keep in mind when considering purchasing Google Analytics 360 for your organization.

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Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.

This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.

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  • Understanding the role of mobile ad exchanges
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InfoTrust is a digital analytics consulting and technology company. They are Google Analytics 360 Authorized Resellers (since 2013) and certified partners in: Google Analytics, Google Tag Manager, Google Optimize and Google Data Studio. They are also Certified Google Marketing Platform Partners. This combination of certifications and deep experience in digital analytics - from strategy and implementation to validation and optimization - positions InfoTrust as a trusted global advisor. InfoTrust primarily serves the eCommerce, News and Media and CPG industries and has offices located across the world.