This white paper from InfoTrust will provide you with everything you need to keep in mind when considering purchasing Google Analytics 360 for your organization.

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Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.

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  • Understanding the role of mobile ad exchanges
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InfoTrust is a digital analytics consulting and technology company. They are Google Analytics 360 Authorized Resellers (since 2013) and certified partners in: Google Analytics, Google Tag Manager, Google Optimize and Google Data Studio. They are also Certified Google Marketing Platform Partners. This combination of certifications and deep experience in digital analytics - from strategy and implementation to validation and optimization - positions InfoTrust as a trusted global advisor. InfoTrust primarily serves the eCommerce, News and Media and CPG industries and has offices located across the world. www.infotrust.com