The Forrester Wave™: Customer Analytics Solutions, Q2 2018

How AI helps you build a smarter marketing team

You’re trying to be a more innovative marketer, but you’re buried in so much data that most of your time is spent trying to make sense of it.

Explore this guide to see how Artificial Intelligence enables your team work smarter by helping them make more informed decisions and learn how to:

Create seamless journeys that drive conversion on any channel
Drive more efficient customer aquisition, loyalty and retention

Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.

This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.

Download your copy of this informative guide to learn:

Understanding the role of mobile ad exchanges
How to leverage the popularity of mobile devices
5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format

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