Are You Ready to Become An Industry Insider?

As marketers look ahead to reconnect with audiences across all channels in the new normal, changes in the TV landscape will have the biggest impact on how brands drive awareness and campaign performance. While cord-cutting was expected to grow significantly in the coming years, no one could have predicted the surge that resulted from coronavirus (COVID-19) in 2020.

Now is the time to rethink your 2020 marketing plans and forecasts. COVID-19 has changed the game and if you want to stay ahead, you need to pivot your strategy. But if you’re still wondering what to do next, download this white paper from Goodway Group to learn more. 

Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.

This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.

Download your copy of this informative guide to learn:

  • Understanding the role of mobile ad exchanges
  • How to leverage the popularity of mobile devices
  • 5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format



Goodway Group is the digital partner advertisers trust to drive campaign performance and media efficiency. Proud to be completely independently owned and operated, Goodway provides trustworthy expertise that meets its clients’ needs — and no one else’s. Using predictive intelligence, Goodway helps advertisers get the most value out of every impression across all paid digital media.