Getting to Know Your Real Customer

For decades, consumer data has been seen by marketers as a “magic bullet” for understanding customers — the more data, it seemed, the better.

This has led to multiple problems: First, marketers are now drowning in data that is both known and anonymous; often inaccurate; or outdated and inconsistent.

Additionally, it is harder than ever to get a single view of the customer across all of that data, due to the vast number of devices, channels, touchpoints and technology solutions that are now commonplace.

Download this MarTech Today Research Report, to learn about the benefits of identity resolution and how identity resolution can help marketers truly understand the person behind the data.

Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.

This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.

Download your copy of this informative guide to learn:

Understanding the role of mobile ad exchanges
How to leverage the popularity of mobile devices
5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format

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How identity resolution can help marketers truly understand the person behind the data.

Sponsored by FullContact

FullContact is the world’s open, identity resolution and insights platform that enables people to fully identify, describe, and authentically connect with each other, human to human. Our patented identity graph provides a unified view of people across their personal and professional lives enabling deeper understanding and empathy in every interaction. For more information, please visit www.fullcontact.com.