From Purchase to Promotion: Using Online Communities to Inspire Brand Loyalty

It's never been easier for consumers to opt-out of marketing communications. Pop-up blockers, ad-free subscription services, and auto-sorting inboxes form an impenetrable barrier between brands and their customer base. Leaving online content and word-of-mouth (WOM) recommendations as the last major reference point for how consumers make decisions, and communities form the vital battlegrounds where those interactions take place.

Is your brand prepared to win the war? Download Fuel Cycle's latest whitepaper to learn how to why customer experience is the last competitive battleground.

Recapture lost transactions and boost new customer acquisition
Encourage repeat purchases and reap exponential revenue growth
Inspire new brand advocates in a "post-advertising" future

Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.

This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.

Download your copy of this informative guide to learn:

Understanding the role of mobile ad exchanges
How to leverage the popularity of mobile devices
5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format

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Fuel Cycle is a market research cloud used by Fortune 500 companies that combines both qualitative and quantitative data to power real-time business decisions. Through online communities, mobile research, panels, and more, you can discover exactly what your customers want and how they want. Fuel Cycle offers the only market research provider that captures all your customer insights across your brand in platform.The FCX marketplace connects the leading insights tools with Fuel Cycle’s CoRe platform enabling organizations to quickly gather and act upon reliable data to help predict the future of their industry and stay one step ahead of the competition.FCX partners include SurveyGizmo, Voxpopme, Protobrand, Remesh, Userzoom, Salesforce and many others across the MR ecosystem.For more information, visit Fuelcycle.com