2026 Direct Mail Marketing Benchmark Report

The 2026 Direct Mail Marketing Benchmark Report combines insights from 500 marketing strategy leaders and 600 U.S. consumers to reveal how direct mail continues to deliver high-impact results.

56% of marketers report improved direct mail results compared to 2025
95% of respondents report that integration positively impacts campaign performance
79% of consumers engage with the mail they receive
95% of marketers plan to maintain or grow their investment in direct mail

What’s inside the 2026 direct mail report?

The current state of direct mail usage, including how performance compares to other direct marketing channels
Tactics that make mail memorable: offers, messaging, and formats that resonate
What encourages consumers to act and clear behavioral patterns tied to conversion
Top attributes that give a positive impression of a direct mail ad, including what gets opened, read, and remembered

A leading direct response advertising agency, Franklin Madison Direct provides performance-driven marketing solutions to help consumer and insurance brands reach their best audience and achieve exceptional growth.