From Print to Performance: 2025 Consumer Trends in Direct Mail

Based on exclusive insights from 600 U.S. consumers, From Print to Performance: Consumer Trends in Direct Mail unveils how mail stacks up in a screen-saturated culture. This guide explores what today’s audiences enjoy, ignore, and act on when they check their mailbox. Discover how to spark interest, earn trust, and drive results with a high-impact channel.

• 56% of consumers engage with direct mail weekly or more
  
• 24% have made a purchase from relevant direct mail in the last 6–12 months
  
• 87% of consumers watch for discounts or financial offers
  

What you'll find in this guide:

• An inside look at how and why consumers still engage with direct mail, even in a hyperconnected society.
  
• Tactics that make mail memorable: offers, messaging, and formats that resonate.
  
• What encourages consumers to act, and clear behavioral patterns tied to conversion.
  
• Top attributes that give a positive impression of a direct mail ad, including what gets opened, read, and remembered.