Today’s shoppers interact with brands and products across multiple touchpoints before making a purchase, which means having a presence on numerous shopping destinations is crucial to revenue generation.

But before you start listing products on a bunch of new channels, it's important to consider and prepare for the challenges of scaling your online business.

This paper examines five common mistakes that sellers make when adding new channels, how they stifle growth, and what can be done to prevent them.


Feedonomics unlocks scalable data ingestion, optimization, syndication, and other capabilities with its leading feed management platform. With its flexible platform and full-service team, Feedonomics supports a variety of data management use cases across numerous industries, including ecommerce, automotive, employment, travel, real estate, and more. Feedonomics has thousands of active clients, integrations with the top ecommerce platforms and systems, and partnerships with industry leaders like TikTok, Amazon, Meta, Google, and Target. To learn more, visit

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