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B2B marketing team needs to be agile. Many aspects of marketing are constantly in motion: your competitors, your customers, your product, even your own sales team and MarTech stack.

You need to be actively exploring tools and technologies that help you spot new opportunities, and help you define and act on those changes to your customer base. Learn more in this cheatsheet from EverString.





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EverString helps B2B sales, marketing, and operations teams build pipeline, prioritize prospects, and streamline operations. EverString’s marketing and sales intelligence software puts the power of artificial intelligence (AI), applied data science, and the most reliable data directly into the hands of marketing, sales and operations teams. With EverString, users are able to quickly expand and prioritize their pipeline, gain insight into relevant prospects, and directly access data with the highest accuracy and coverage. EverString is backed by leading investors including Lightspeed Venture Partners, Sequoia Capital, IDG Ventures and Lakestar.  For more information, visit www.EverString.com