What will you learn?

As the number of marketing channels grow, campaigns must become more effective at engaging and converting.

This guide from Exponea will discuss the right tools and processes to help automate your marketing efforts in order to personalize targeted communication, align channel-specific content, and analyze needed results.

What are some of the highlights?
  • A guide to automated omni-channel communication
  • Multi-channel communication strategies explained
  • Overview on omni-channel analytics with attribution models
  • A list of key takeaways for Heads of CRM and CMOs

Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.

This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.

Download your copy of this informative guide to learn:

  • Understanding the role of mobile ad exchanges
  • How to leverage the popularity of mobile devices
  • 5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format

header

logo

Exponea is a Customer Data Platform that collects and unifies data from all customer touchpoints into a unified Single Customer View and utilizes this data to help e-commerce businesses to convert and retain customers by acting on customer signals with the right message at the perfect time through the preferred channel. www.exponea.com

75% of retailers consider omni-channel communication an essential part of their business strategy. Where do you stand?