This e-book from Exponea will explain why, despite knowing the importance of retention, so many companies continue to focus on acquisition. Next, we’ll break down the tool that makes mass scale personalization possible, the Single Customer View. Finally, we’ll go through strategies for fostering customer loyalty through omni-channel communication.

What are some of the highlights?
  • Why fostering customer loyalty was so difficult until recently
  • How a Single Customer View makes retention more possible than ever before
  • A guide to omni-channel communication with actionable strategies to try
  • A list of key, takeaways for Heads of CRM and CMOs

Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.

This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.

Download your copy of this informative guide to learn:

  • Understanding the role of mobile ad exchanges
  • How to leverage the popularity of mobile devices
  • 5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format



Exponea is a Customer Data Platform that collects and unifies data from all customer touchpoints into a unified Single Customer View and utilizes this data to help e-commerce businesses to convert and retain customers by acting on customer signals with the right message at the perfect time through the preferred channel.

It costs 500% more to acquire a customer than to retain one. Yet only 18% of companies today focus on retention. Why?