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A Valuable but Challenging Market Segment

Software developers wield considerable influence in today’s increasingly tech-focused economy. Marketers who convert devs into advocates for their tool or solution have a lot to gain; however, this segment is notoriously immune to sales tactics, advertisements, and marketing jargon. Breaking through this skepticism takes creativity and persistence.


In this ebook from DZone, you’ll discover tried-and-true tactics for reaching the software developer market, including advice on how to:
  • Leverage your company’s SMEs
  • Execute content- and engagement-focused marketing strategies
  • Become an influencer and thought leader within developer spaces

Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.

This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.

Download your copy of this informative guide to learn:

  • Understanding the role of mobile ad exchanges
  • How to leverage the popularity of mobile devices
  • 5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format


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DZone.com is one of the world’s largest online communities and leading publisher of knowledge resources for software developers. Every day, hundreds of thousands of developers come to DZone.com to read about the latest technology trends and learn about new technologies, methodologies, and best practices through shared knowledge.