Connected TV (CTV) is a hot topic of discussion this season. And rightly so, given that it offers a unique combination of delivering the impact of traditional TV with the precision of digital advertising to marketers.
But is it all hype? Or something brands and agencies, especially small and medium ones, should seriously consider for their next campaign? Traditional TV is beyond reach for most small and medium brands - is CTV the same?
Datawrkz is a 9 year old digital media buying firm headquartered in the US, with offices in Singapore and India. We help clients all the way from media strategy through planning and most importantly, active campaign optimization. Vizibl is a Demand Side Platform (DSP) from Datawrkz that is built by leveraging the programmatic campaign planning, execution, monitoring, and optimization expertise gained by serving clients of various sizes, and from various industries and geographies.