When facing periods of uncertainty, marketers depend on data and measurement to navigate with confidence and plan for future growth.

But many marketers lack a single source of truth for marketing performance. Download the Marketing Intelligence report to learn about the foundational data challenges that marketers face and how they’re attempting to overcome challenges through:
  • A unified view of all of their marketing data in once place
  • Real-time access to performance insights in order to optimize their efforts
  • Alignment across teams and regions to ensure business-wide efficiency and collaboration
Get an inside look at the top priorities for marketers, barriers they face, and the data-driven future for today’s marketing leaders in the first edition of Datorama's “Marketing Intelligence” report.

Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.

This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.

Download your copy of this informative guide to learn:

  • Understanding the role of mobile ad exchanges
  • How to leverage the popularity of mobile devices
  • 5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format

header

Salesforce_Corporate_Logo_4C.png

Salesforce Datorama

Datorama’s marketing intelligence platform transforms the way marketers optimize their marketing performance, business impact, and customer loyalty. With Datorama, customers can:

• Automatically connect all their disparate marketing tools and reports in one centralized place
• Access and act on the right cross-channel KPIs, dashboards, reports and AI-powered insights
• Optimize and report on every investment, performance, and outcome across the customer journey

Datorama powers marketing intelligence for thousands of brands, agencies and publishers globally including IBM, Nike, Ticketmaster, Viacom and [email protected], helping them make smarter marketing decisions everyday.

Datorama has a global presence with 16 offices worldwide and was recently named a Gartner Cool Vendor and ranks #35 on the Deloitte Fast 500 list. Learn more about how we can help you: datorama.com