Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.
This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.
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Datorama is the leading cross-platform marketing intelligence platform for marketers. We enable more than 3,000 leading global agencies and brands—including PepsiCo, m/SIX, Ticketmaster, trivago, Unilever, and Pernod Ricard —to optimize marketing campaigns, automate reporting, and make data-driven decisions faster.