Connecting with the right audience is the name of the game when it comes to effective influencer marketing campaigns.

In this paper, Demographics Pro introduces three great service providers, Edelman, Traackr, and Influencer Intelligence, to show demographics in action. You'll discover how you can use demographics to efficiently and effectively run powerful influencer campaigns:
  • Qualify a shortlist of influencers who best reach your target audience
  • Support your final selection with influencer audience demographics
  • Use demographics to predict and evaluate campaign success

Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.

This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.

Download your copy of this informative guide to learn:

  • Understanding the role of mobile ad exchanges
  • How to leverage the popularity of mobile devices
  • 5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format



Demographics Pro is the leading provider of actionable insights on social audiences. Our solutions deliver deep audience demographics and psychographics via dashboard or API, and help you understand the authenticity of influencer audience relationships. With our data, you can analyze, influence, and engage consumers for your next marketing campaign. Relied on by leading agencies, content creators and platforms such as Traackr, Influencer Intelligence, and Edelman.