The Marketer's Channel Playbook

In an era where 40% of customers will walk away if they can’t use their preferred channel, "being everywhere" isn't just a goal, it’s a survival tactic. But true cross-channel success isn't about shouting louder; it’s about appearing smarter.

Engagement shouldn't happen in silos. Research shows that customers engaging across multiple channels spend 10% more online than those sticking to one. This playbook provides a deep dive into the five essential channels, Email, SMS, Push, Messaging Apps, and Social Media, to help you build a cohesive journey that respects your customer's time and boosts your bottom line.

Inside this guide, you’ll discover:

Strategic Integration: How to use high-ROI channels like email as your core, while layering in SMS and push for time-sensitive momentum.
Channel Nuance: The specific advantages and limitations of each platform, from navigating character limitations of SMS to mastering the evolving algorithms of social media.
Conversion Tactics: How to use tools like preference centers and automated nurture programs to provide the "value exchange" your customers demand.

Dotdigital is a global customer engagement, marketing automation, and data platform that helps marketing teams create connected, personalized experiences across every channel. Breaking down data siloes, Dotdigital streamlines decision-making and paves the way for marketing creativity that delivers customer engagement at scale.