Global Benchmark Report 2026:
Cross-Channel Marketing Benchmarks
The 2026 marketing landscape isn't just shifting; it’s evolving into a more sophisticated, cross-channel conversation. While the "email is dead" crowd continues to be proven wrong, the way consumers interact with their inboxes, and their mobile devices, has fundamentally changed.
Dotdigital’s 2026 Global Benchmark Report provides the hard data you need to move beyond guesswork. Based on an analysis of tens of billions of campaigns , this report serves as your strategic compass for the year ahead. We’ve moved past simple open rates to explore the nuances of "zero-click" consumption and the explosive rise of rich-media mobile messaging.
Whether you are defending your budget to the board or refining your automation flows, these benchmarks provide the "reality check" required to calibrate your strategy against global and industry peers.
What’s inside the 2026 report:
- The evolution of the click: Understand why email click-to-open rates (CTOR) are dipping to 3.7% globally even as open rates rise, and how to adapt your content for a "scanning" audience.
- The rise of the "New Big Three": Dive into first-of-their-kind benchmarks for WhatsApp, MMS, and SMS, including why WhatsApp is currently seeing a staggering 51.1% click-through rate.
- Industry-specific health checks: Compare your performance against specialized data for over 40 sectors, from retail’s holiday peaks to finance’s engagement surges.
