Global Benchmark Report 2025

Get email, SMS, and marketing automation benchmark data

Email send volumes increased by 23.9% over the past year. Click-through rates doubled. Click-to-open rates rose by 50%. Unsubs rates remained steady at 0.13%.

These are just a few of the key findings from the Dotdigital Global Benchmark Report 2025—a data-driven analysis of marketing activity across billions of interactions worldwide.

Dotdigital’s Global Benchmark Report covers the most important benchmarks for engagement metrics across key marketing channels. Dive deep into the typical click rates, list growth, subscriber churn, and more metrics for email, SMS, and marketing automation, and get an exclusive peek under the hood of cross-channel marketing in 2025.

As well as gaining important context, use these benchmarks as the leverage you need to justify investment in your department, or even yourself. We all know numbers talk, so this report is a concrete way you can reinforce the value of your work to others in the business.

Dotdigital is an all-in-one marketing automation and personalization platform that empowers marketing teams to drive results with highly personalized cross-channel journeys. With cross-channel reach and powerful AI capabilities, Dotdigital makes it easy to automate deeply personalized experiences across web, email, SMS, WhatsApp, chat, push, social, and more.