Global Benchmark Report 2025

As a marketer, it can be hard to know how your results compare to the competition. To know if something’s gone awry with your strategy, or if the wider industry is seeing ripples. To know if you’re delivering exceptional campaigns, or if tech updates have impacted your results. But we’ve got just the solution.

Dotdigital’s Global Benchmark Report covers the most important benchmarks for engagement metrics across key marketing channels. Dive deep into the typical click rates, list growth, subscriber churn, and more metrics for email, SMS, and marketing automation, and get an exclusive peek under the hood of cross-channel marketing in 2025.

As well as gaining important context, use these benchmarks as the leverage you need to justify investment in your department, or even yourself. We all know numbers talk, so this report is a concrete way you can reinforce the value of your work to others in the business.