Consumer attitudes and behaviors with in-game advertising

The gaming industry is booming, and it's no secret it presents an enormous opportunity for brands to reach new audiences.

DISQO's latest report, "How brands can get in the game" provides crucial insights into consumer attitudes and behaviors about in-game advertising. They used the DISQO CX platform to survey more than 28,000 consumers and examine the actions of DISQO audience members opted into digital journey metering.

Download the report to learn how to elevate your use of the in-game marketing medium, improve your understanding of in-game audiences, and what ad formats are winning consumers’ hearts.

Download The Guide


DISQO is the CX platform for understanding every customer experience. Businesses trust DISQO to power better decisions for every customer, touchpoint, and outcome. DISQO’s insights, agile testing and advertising measurement products are powered by millions of consumers on the industry’s largest opt-in consumer data platform. DISQO is recognized in Deloitte’s Fast 500 and is a Top 100 Next Gen Workplace.

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