How does TikTok impact the path to purchase?

Every marketer needs a POV on TikTok. Its users are highly engaged and overwhelmingly receptive to advertising. But do TikTok ads have an impact on the path to purchase? DISQO got the answers from thousands of consumers and the results are surprising! Learn the total impact TikTok ads have on driving interest, consideration and most importantly, their association with consumer online spending.

Download DISQO’s TikTok is All That... And a Bag of Clips report to explore how users interact with TikTok and what this means for brands who want to reach them.

Download The Guide


DISQO is the CX platform for understanding every customer experience. Businesses trust DISQO to power better decisions for every customer, touchpoint, and outcome. DISQO’s insights, agile testing and advertising measurement products are powered by millions of consumers on the industry’s largest opt-in consumer data platform. DISQO is recognized in Deloitte’s Fast 500 and is a Top 100 Next Gen Workplace.

© 2024 Third Door Media, Inc. All Rights Reserved.