The marketing and analytics teams at Directive constructed this comprehensive benchmark report including statistics from their 40+ SaaS clients in the year 2018.

This report is designed to provide you with benchmark figures from search marketing efforts and how they can relate back to your department. Your team can compare where you are and shed light on any areas where there is a need to make adjustments. This way, your budget is always being allocated efficiently.

Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.

This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.

Download your copy of this informative guide to learn:

  • Understanding the role of mobile ad exchanges
  • How to leverage the popularity of mobile devices
  • 5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format


logoDirective is a B2B and enterprise search marketing agency, laser-focused on driving MQLs and generating ROI through search engines. On average, we increase clients' organic traffic by 135%, decrease their cost per acquisition by 32%, and increase their inbound lead volume by 84% - all in the first six months.